How We Approach Digital Transformation?

We can all agree that the world is constantly evolving, and this goes for our digital assets as well. Whether you have data you're looking to migrate, systems you wish to upgrade or new products you want to create, it can be the wild west out there. In the same way we have a trusted garage that services our car, you can think of us as your digital mechanic. We bridge your real-world assets and businesses with the digital space.

Value driven Business Digitally Transform

At MacroCreation we define our success by the value we can bring to a business. There’s no point in changing something that isn’t broken, but there’s also no point holding onto the past if it isn’t fit for purpose. At MacroCreation we define value in 4 ways…

Human Needs: Business and organisations are based around people and if our basic human needs aren’t being met then this can cause issues. It might be that there’s frustrations building around departmental communications, legacy systems stopping progress creating disheartened employees or that your digital infrastructure needs to evolve because you as a business has grown.

“In a recent survey, nearly 80% of employees reported that automation gave them more time to deepen relationships with customers and other stakeholders, take on challenging new projects, and learn new skills.”

Economic Value: Probably the one all business owners will focus on. What are the savings or extra profits I can generate by doing this. Simply put there are many ways we can help. It could be automation & systemisation to reduce head count, new systems to help drive sales or new reporting functionality to enable better business decisions or pick out current sales trends.

Community: This is the most over looked area. Despite all the technology we are all people in this world trying to get along, find our way and prosper. The communities across the world underpin this, represent us and stand for our values. They are flag bearers to our ideals. We don’t forget this when people solutions and leverage these to test, improve and learn. From this feedback we can iterate, develop and deliver outcomes which meet peoples needs not just profits. This isn’t idealist in our mind as at the end of the day people are our end users.

Cultural: Society is a blend of communities, influences and trends. Knowing whats coming, going on and could be on the distance horizon helps you and your business evolve in the most appropriate way for success. Allowing you to pivot before it’s no late or jump on a new opportunity before competitors. Cultural Improvements can be realised as market research, change management, teaser campaigns, new product concepts or digital strategies, roadmaps and frameworks.

Ways Digital Transformation can improve your Business's bottom line

It all comes down to the bottom line, so let's cut to the chase: what's the financial benefit of investing in digital solutions to transform your business? Here's a list of just some of the reasons why businesses do it:

• Improves communications between teams, saving time and improving productivity

• Legacy systems can be expensive and even prevent your business from making money. This can be for many reasons, from old systems not having the same features as new systems, to you can now get the same functionality for less money

• Realising value. Many businesses have tons of data they don't even know about or have captured it in a way which can't be accessed easily by systems or people. This data is priceless, and as AI models consume all the internet's public data, your business's private data now becomes even more valuable to you and your business's edge over competitors. However, more often than not, this isn't being stored correctly or isn't usable by the business

• Structure. We often find systems and business processes are creating barriers unintentionally, and it can be hard to see these as a business when you're in it every day. We work through your processes to streamline, systematise and clean up the internal noise

• Automation. Normally businesses have processes that someone is doing, and they can be freed up to do other tasks for the business. The operational costs of most automations are a fraction of the cost of the employee's time and normally more reliable and accurate than manual data entry or processing.

Where to start with Digital Transformation...

For mature businesses with established processes and longstanding operational procedures, it can be hard to agree or see where to start the digital transformation journey. The upside is, unlike a startup where everything is new, you have a vast set knowledge around what works and doesn't. So the question is then to identify where you're going. We understand your business plans and develop a hierarchy of priorities. From here, we can agree on a framework and path for transformation, highlighting which systems need to be moved at what stages and what questions we first need to answer before we tackle the next challenge. It's also important that everyone is involved and has a chance to have their input, as the changes that will come with digital transformation won't always be smooth and pain-free. So a bit of understanding goes a long way.

If you are a start-up then our help maybe more useful around Community, Culture & Human needs. By Focuing on these we can drive better market insights which will allow you to understand the product needs and in turn where you take the business.